Impossible's mission is to reverse global warming and halt catastrophic biodiversity collapse. We're doing this by eliminating the most destructive technology ever created and the greatest threat to humanity's future: the use of animals as a food production technology.
Earth has lost more than two-thirds of wildlife biomass in the past 50 years, largely due to animal agriculture. 95% of Amazon deforestation is being done to expand the land available for animal agriculture. And animal agriculture is by far the biggest user and polluter of water of any industry on the planet. Can we make delicious, nutritious, affordable and versatile meat -- without destroying our planet? YES!